The Champagne Experience
The London Eye, elevated. A chilled glass of Pommery, priority boarding, and 30 minutes above the city you've come to see.
A toast at 135 metres.
The Champagne Experience is the London Eye's flagship premium ticket. You'll bypass the standard queues with priority boarding and step straight into your capsule, where a glass of chilled Pommery Brut Royal awaits.
Time your booking for sunset and you'll watch London turn gold beneath you — Westminster, the Shard, St Paul's and the Thames bending out toward Canary Wharf — with a glass in hand.
It's a quietly perfect choice for anniversaries, proposals, birthdays, or simply marking a London trip with something memorable. More than 5,000 marriage proposals have happened on board the Eye since it opened — a fair few of them with a Pommery flute in hand.
The Champagne Experience traces its roots to September 2000, when the Eye launched its corporate events programme with a champagne gala attended by the then Prime Minister Tony Blair. It's been the wheel's signature premium ride ever since.
Best for sunsets and special occasions.
Sunset slots fill first. The 60-minute window before sunset is the most-requested time of day — book at least 1–2 weeks ahead in summer.
Plan to celebrate. Capsules can be shared with other guests; if you want exclusivity, ask about the private capsule upgrade at checkout.
ID required. The champagne service is 18+ in the UK and staff may check ID before boarding.